Recently, The Body Shop has been keen to revive its activist heritage, with new store concepts unveiled that feature its commitment to sustainability, such as refill stations for shower gels, and encouraging customers to suggest issues they want the retailer to tackle. The Body Shop has unveiled an open hiring programme designed to bring down employment barriers for marginalised people often excluded from work.
More retailers than ever are putting money where their mouth is and linking environmental, sustainable and governance ESG targets to future financing. In the latest story in our No Limits campaign, which aims to drive social mobility in retail, we explore if it is still possible to progress from stores to the top job. Site powered by Webvision Cloud. How big is the market for the company in India and what is the growth rate?
Please share some insights on key trends in India over the past few years. The Body Shop completed 10 years in India in This was a huge celebration for us. The Indian market has always been very positive for the brand and despite the challenges of the marketplace, we continue to grow. Our growth is coming across all our channels: retail stores, travel retail and online stores.
Despite our new store expansion, existing store growth is vital to us and our endeavor is to achieve double digit same store growth.
The Body Shop, just like all other businesses, is impacted by market factors, policy changes, consumer confidence, retail spending and overall consumer environment. At the same time, it is our endeavour to provide innovative products, multiple shopping options and tools, delightful customer service and a strong customer brand engagement program to ensure we continue to excite and delight our audiences and consumers.
They prefer products that are more natural, animal cruelty-free and contain less harmful chemicals, especially in the make-up range. This makes our brand more loved and preferred brand.
However, factors like high retail rentals, high import duties and taxes have a very high impact on the growth radar of a brand. The Body shop is more than just a beauty company. Our irreverence and quirky tonality sits well with our consumers. In India too, we have been loved and appreciated for our authenticity and strong brand voice.
We have been a force for positive social and environmental change and campaigning for causes close to our heart. We have more than stores in 50 towns and cities. Out of these, are stand-alone stores. Our aim has always been to be a truly accessible brand. What is the location strategy for your stores — malls or high streets? Which locations do you prefer?
Perfected by centuries of wisdom, the brand brings to its cusotmers the finest natural ingredients, refined textures and delicate fragrances, from purifying and firming clays, sensorial and luxury oils, refining natural scrubs and decadent creams.
All the products of the brand are made exclusively in the UK and supplied across the world. India is one the fastest growing markets and among the top markets for The Body Shop. The brand is known for its ethical positioning with strength of natural ingredients, community trade programs, animal cruelty free and percent vegetarian products. The Body Shop has a fast growing consumer base. The Body Shop keeps the customers at the centre of their business and their location strategy is driven by the endeavour to reach as many customers across a wide spectrum of segments.
They are the true ambassadors of the brand. Our e-commerce business contributes to 10 percent of our business.
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